Damme cool content
Coors Light is designed to be served ice cold (there's even an 'ice cold indicator' on every bottle and can). The SUBZER-0° Adventures campaign gave fans a chance to win incredible ice-packed adventures, like Ice Caving, Bobsleighing and Snowmobiling.
Our task was to develop the content that would live on Vine, Twitter and Facebook to excite people about this competition and drive entries, whilst also making the brand look Damme cool.
We decided to cast the Coors Light bottle as the star of the show using stop motion animation to bring the various prizes to life. We worked with a talented set-designer to create one of our most beautiful sets to date and combined it with our magic touch for some charming and relevent content.