EE & Glastonbury
Utility Vine Series
EE are headline sponsors of Glastonbury and approached us to create a series of content about all the ways they were enhancing the Glastonbury experience. From charging cows and battery-pack switching stations, to an incredibly useful App for attendees, they had a lot to say.
Our idea was to bring the quirky festival culture to life through this five-part series, whilst also making it unmistakably EE.
This quickly became one of the most successful Twitter campaigns around the festival, with the loops on the content breaking records.