The Purrfect Solution
How do you demonstrate an entirely new software feature in six seconds?
This was our task for this playful Vine project. Microsoft were looking to inform current users of their Office suite that they're still innovating and adding in great new features to their Word, Excel and Powerpoint staples. We decided to be as attention grabbing as possible, creating a series of humorous pieces starring a white collar cat and his colleagues. The videos were packed with jokes and references, demanding to be watched on loop, turning six seconds into a whole lot more.