Rugby Union Autumn Internationals

Sponsorship Pre-Rolls

Dove Men sponsored Sky Sports' replay content from the Autumn Internationals on Twitter. This meant that while fans were watching the game on TV, they'd be able to turn to Twitter to see replays of the best moments as they were happening from Sky Sports. This content would be delivered in partnership with Dove Men, with a six second pre-roll.

Knowing this would be attached to such premium content, and see a huge audience, our task was to design a set of pre-rolls that would deliver maximium impact in a short space of time - whilst remaining authentic.